Sam Stuchbury is the founder and Executive Creative Director of Motion Sickness, a multi award winning creative company based in Auckland. Known for a culturally grounded approach to strategy and ideas, Sam has built Motion Sickness into one of the most distinctive voices in the region, creating work that earns attention by resonating with real human behaviour rather than interrupting it.

Working across clients such as NZ Herpes Foundation, Ora, Pizza Hut, Les Mills, the New Zealand Government, and Whānau Ora, his focus has been on ideas that influence culture and drive meaningful change. Under his leadership, Motion Sickness has gained both national and international recognition for bold, unignorable work that consistently challenges the conventions of traditional advertising.

The company has received major industry recognition, including Campaign Global Agency of the Year and multiple Gold awards at Effies. Most notably, Motion Sickness was named Agency of the Year AXIS, marking a significant milestone as one of the few independent agencies to achieve the honour in 13 years.

Sam’s creative philosophy is simple. The world does not need more advertising, it needs better ideas.