Sergio "Checho" Chinchilla is the General Creative Director of Garnier, one of the first agencies founded in Latin America and still one of the most iconic in its region.

He started his career in TV and advertising production, but quickly realized what truly excited him was being part of the creative process. He made the switch and knew immediately it was where he had always belonged.

Over the years, he's partnered with global brands like Taco Bell, Toyota, and Unilever, as well as the most iconic local brands in the country, like the famous Imperial Beer. Under his leadership, the agency has earned recognition at Cannes Lions, Clios, One Show, and has been featured in WARC and AdForum's top rankings, while being named the best agency in the country on multiple occasions.

Beyond advertising, Checho is a committed animal rescuer, a passion that has driven him to create campaigns that transformed the adoption landscape at a national level and contributed to landmark changes in animal protection laws in Costa Rica.