Sergio Franco Tosso is the Chief Creative Officer (CCO) at Fahrenheit DDB and one of Peru’s most recognized creative leaders. With more than 20 years of experience, he has worked at leading agencies including McCann Lima, JWT, Leo Burnett Lima, and in Colombia, partnering with both global and local brands.

Throughout his career, his work has earned 30 Cannes Lions, along with recognition from The One Show, D&AD, Effie, and multiple Grand Prix at El Ojo de Iberoamérica in Argentina and El Sol Festival in Spain.

He has served as a jury member at renowned festivals such as Cannes Lions and The One Show, and as Jury President at El Ojo de Iberoamérica. Over the past five years, he has been named Peru’s top Creative Director four times. He also serves as President of APAP (Peruvian Advertising Agencies Association).

Driven by a constant desire to expand his craft, he studied cinematography at the International Film and Television School of San Antonio de los Baños in Cuba. He is currently in post-production on Nosotros No Dormimos, a short film he wrote and directed that explores the dark world of illegal medicine in Peru.