Shani Gershi is a VP Creative & Strategy at Kendago Global Digital Marketing Company, which specializes in Direct Response brands building, marketing, CRO and advertising through a proprietary media management technology.

Shani has 23 years of experience in advertising, creative direction, writing and creative strategy, and 15 years of experience in senior executive roles, having worked in the leading Israeli advertising agencies and created business and commercial success alongside award-winning work for the largest local & global brands.

Among the clients he handled are Nestle, Wrigley, Schweppes, Opel, Audi, Volkswagen, Seat, Berlitz, Kimberly-Clark, Vshred Fitness and more.

Shani has taught advertising at the Bezalel Academy of Arts and Design and in the Israeli Advertising Agencies Academy

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He also published an acclaimed children's book, 'The Sea is Free'.

He wrote a weekly column for ‘Time-Out Tel-Aviv Magazine’ and published articles in the opinion section of the renowned ‘Ha’aretz’ newspaper.

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Alongside advertising, Shani’s creative passion extends to literature, philosophy, visual arts, architecture, music, sports and chess. He volunteered as a strategist & creative for social justice civil movements and activist politicians.

Shani believes that convention-challenging, honest, bold and socially responsible people, brands, and companies are ultimately the most successful, sustainable, and most importantly, happy.