Sharon Mills is a strategist and creative marketing communications professional with over 20 years’ experience shaping brands across Africa. With a career spanning agencies such as Origin8 Saatchi & Saatchi, Publicis West Africa, and ZK Advertising, she has contributed to award-winning work for a diverse portfolio of local and global brands, bringing a sharp strategic lens to ideas that resonate in culture and deliver in market.

She is the founder of SMC Consulting, where she partners with brands and agencies to elevate the quality and effectiveness of creative output. Her work sits at the intersection of insight, storytelling, and execution, with a focus on ideas that are both creatively distinctive and commercially impactful. Through SMC Creative Academy, she is also committed to developing the next generation of African creative talent.

Sharon is a frequent juror for leading global and regional awards, including the Cannes Lions International Festival of Creativity, The Shots Awards EMEA and the Pitcher Awards. She is driven by a clear purpose: to make people, ideas, businesses, and brands better.