Simon is the Nordic Creative Director at NORD (formerly NORD DDB), overseeing the micro network’s creative output across Stockholm, Helsinki, Copenhagen and Oslo—helping position NORD as the leading creative collective in the region.

He has led campaigns for both global and local brands, with a focus on storytelling, innovation, and behavior change—turning complex challenges into ideas people actually care about. Some of his favourites include ‘The Fun Theory’ for Volkswagen, ‘Chillboards’ for Coors Light, ‘The Parental Leave Mortgage’ for Nordea, ’Vehicle of change’ and ‘Motherf**ing Wind Farms’ for Vattenfall.

Simon has been awarded and served as a juror at the industry’s top shows, where he has won—Titanium, Grand Prix, and multiple Gold, Silver and Bronze at Cannes. His work has also earned multiple pencils at D&AD and The One Show (including Green and Best in Show), as well as Grand Prix at Eurobest and at the Effies.

He’s also the coach of his son’s Hammarby U7 football team in Stockholm.