Sophia Lindholm is Head of Creative at Forsman & Bodenfors Sweden, where she’s been part of the agency for 20 years. She’s a member of the Swedish communication industry’s Hall of Fame (The Platinum Academy) and was named one of Fast Company’s Most Creative People in Business in 2014.

Over the years, Sophia has served as a juror at leading international award shows — including Cannes Lions, D&AD, The One Show, Clio, and Eurobest — and her work has been recognized with five Grand Prix and numerous honors: Lions at Cannes, Yellow and Black Pencils at D&AD, Best in Show and Golds at The One Show, Art Directors Club, Epica, and several Eurobest Grand Prix.

She’s led creative work for global brands such as Volvo Cars, Volvo Trucks, IKEA, SK-II, and Thomas Cook. Among her most celebrated campaigns are The Epic Split and The Live Test Series for Volvo Trucks, Marriage Market for SK-II (P&G), The E.V.A. Initiative for Volvo Cars and recent global campaign Explore your story for Coach.

Sophia believes in creativity as a force for solving real problems — ideas that drive change by reshaping behavior, redefining perceptions, and moving both business and society forward.