Sophie Kelly, Senior Vice President Global Tequila, DIAGEO

Sophie Kelly’s advertising career spans more than two decades and multiple continents. She’s established herself as a professional troublemaker for change, known for her unapologetic belief that creativity, culture and purpose can transform marketing and build the world’s most beloved brands.

Sophie joined DIAGEO in 2016 and is the SVP of Global Tequila, responsible for driving growth and transformation of the agave category. Previously, she propelled the growth of DIAGEO’s industry-leading North America Whisk(e)y portfolio.

Her maverick spirit is the driving force behind boundary-pushing initiatives that reinforce DIAGEO’s corporate values and represent Sophie’s commitment to create meaningful impact in culture.