Swap is a strategic media leader with 24 years of experience guiding some of the world’s most recognizable brands, including Domino’s, Kraft/Mondelez, Sherwin-Williams, and Crocs, through an ever-evolving media landscape. He is known for blending creative thinking with analytical rigor to drive measurable growth. For the past 13 years, he has led the media group at McKinney, building integrated teams and driving campaigns that move both business outcomes and brand momentum. Prior to that, he spent over eight years at CP+B, partnering closely with creative leaders to turn bold ideas into breakthrough media experiences. Today, he partners with Asieya Pine to co-lead Attention Arc, building a modern media agency where intention drives impact. Swap is a proud graduate of the University of Michigan.