An Omnicom veteran with 20+ years’ experience, Tamara’s role is to ensure that creativity is at the core of all MG OMD’s integrated work. Her focus on delivering stand-out creative innovation for Virgin Media O2, John Lewis & Partners, Specsavers and Ring.com, amongst others, has been highly awarded on local and global stages, including Media Week, Campaign, WARC, Cannes and the IPA Effectiveness Awards.  By pushing the definition of media to its limit and beyond, Tamara has been instrumental in driving an incredible body of innovative creative media work for MG OMD. Her ambition, energy, and commitment towards refusing good and aiming for great fuels a culture of creativity at MG OMD that has propelled them to be crowned as Media Week’s Agency of the Year 2019, 2021 and 2024, and Global Agency of the Year 2020, 2022 and 2024.