Ty Heath is Global Director, Thought Leadership GTM Strategy at LinkedIn and co-founder of The B2B Institute, LinkedIn's think tank focused on building famous brands in B2B. She bridges marketing science and go-to-market strategy, partnering with academics and industry experts to prove what actually works in B2B marketing and translating it into strategies teams can execute.

With 20+ years of marketing experience at Google, IBM, Nestle, and her own consultancy Spectacled Marketer, Ty brings deep expertise in B2B marketing, content strategy, and cross-functional go-to-market execution. As a creator, she's developed content and strategy for brands including Adobe, Notion, and Typeform. She's collaborated with the Ehrenberg-Bass Institute, served on the Creative B2B Lions jury, and worked with organizations like ANA and IPA to advance marketing effectiveness.

On the track, Ty is a two-time Olympic Trials qualifier in the 800 meters. The discipline and strategic thinking from elite athletics informs her approach to marketing strategy and leadership. She regularly shares insights at events like INBOUND, Adobe Summit, and Adweek, creating content that bridges research and results.