With over 14 years of dedicated service to WPP Media, Urania has distinguished herself across various senior leadership roles. Most recently, as Chief Operating Officer in Canada, she is instrumental in driving operational excellence, enhancing efficiency, and achieving ambitious organizational goals. Leveraging over 25 years of extensive industry expertise, Urania has consistently powered transformative growth for a diverse portfolio of notable local and global businesses across sectors including travel, finance, CPG, and retail. Beyond her executive responsibilities, Urania is recognized as an industry thought leader, championing empathetic leadership and actively furthering the next generation of women in leadership.