With over two decades of leadership in the advertising industry, Valéria Brasil has built a career at the intersection of strategy, media, and creative excellence. Their professional journey is defined by leadership roles at major global networks, such as Publicis Groupe, where they spearheaded complex projects for iconic brands, always anchored by a deep understanding of consumer behavior.

Currently serving as Comms & Media Director at Wieden+Kennedy, Valéria leads the media strategy for Nubank, one of Latin America’s most innovative brands and a global benchmark for creative communication. At the helm of such a disruptive player, they blend analytical insight with cultural relevance to transform communication into tangible impact, reinforcing media’s role as a fundamental pillar of internationally acclaimed creativity.