Wei Wen has always had a curious mind. That curiosity somehow led to a career in advertising. He began his journey as a copywriter at BBDO and Ogilvy Malaysia, and has since helped global brands including Guinness, Visa, HSBC, Nestlé, and UNIQLO solve business problems creatively.

Beyond award judging, he actively contributes to the creative industry by supporting and mentoring emerging talent at local art schools and creative institutions.

Wei Wen is currently the Creative Director at independent creative hotshop Muma Malaysia, most recently ranked Asia’s No. 4 Independent Agency at ONE Asia 2025.