With over three years as Chief Executive Officer at TBWA\Colombia, my focus has been on harnessing change management, business innovation, and creative strategies to drive organizational success. Collaborating with a talented team of 600 professionals, we have achieved recognition as the Best Agency in the market and established TBWA / DDB Colombia as a leader in marketing and communications disciplines.

Alongside executive leadership, I have over 25 years of experience as a professor in MBA and MSc programs at CESA, specializing in innovation, creativity, and leadership. My professional journey is rooted in a passion for fostering growth, empowering teams, and blending academic insights with real-world expertise to create impactful results and shape future leaders. 3 kids, one dog and my ears are failing a bit!.