Yuliya Tushina is CEO of Creative Business at DASM Group and one of the key figures shaping the creative industry in Central Asia. With over 19 years in the industry, she is known for building high-performing teams and delivering ideas that combine cultural relevance with measurable business impact.

She previously led GForce Grey, transforming it into the most awarded agency in the region. Under her leadership, the agency achieved a historic milestone, becoming the first in Central Asia to win across the full spectrum of major international creative awards.

At DASM Group, Yuliya oversees the creative output across multiple agencies, driving excellence from strategic thinking to execution. Her work has been recognized at Cannes Lions, D&AD, The One Show, Clio Awards, Spikes Asia, London International Awards, New York Festivals, Gerety Awards, Epica Awards, Golden Drum and MAD STARS.

Yuliya is a regular juror at international festivals and is committed to advancing creative leadership and raising the global profile of emerging markets.