One of Forbes' 100 Most Powerful Women in Mexico, Yune Aranguren is ABI's Core Brands Director. This includes Corona and Victoria, two of the country's most relevant beer brands.

Under her leadership, in 2025, Corona and Victoria were recognized by Kantar Millward Brown's BrandZ as two of the most valuable brands in the country. Victoria rising 14 positions since 2019 and currently occupying the sixth place. Corona becoming the current leader in the ranking, as Mexico’s most valuable brand.

During her 10-year career at ABI, she has launched leading innovations such as Corona Cero, Vickys, Victoria Cempasuchil, and Victoria 1.8 earning her the recognition of "Latin America's Most Innovative Marketer’ in 2023 and "Mexico's Most Admired Professional" in 2025 according to Agency Scopen.

The brands that she leads have received several awards over the years at several international festivals including Cannes Lions, The One Show, D&AD, Clío and Global EFFIE among other regional festivals increasing Mexico’s relevance as a creative capital of the world.

‘Women to Watch’ by AdAge in 2020, she has worked for other major companies such as MTV and VICE Media accumulating 20 years of experience as a TV producer, creative director, and now an exemplary business leader.