Zeynep Orbay
Zeynep Orbay
Creative Director
Wieden+Kennedy
NETHERLANDS
Biography
Zeynep is a Turkish Creative Director currently cycling in Amsterdam and working at Wieden+Kennedy on Nike and Hennessy, with 20 years of experience in design and advertising.
After getting her undergraduate degree in graphic design as a valedictorian, she had her master’s degree at SVA as a Fulbright Scholar. She graduated with Paula Rhodes Award for Exceptional Achievement in Design. After interning with Milton Glaser and Paula Scher (Pentagram); she worked at the New York City Ballet, McCann NY and TBWA before moving to Amsterdam in 2014. She was lucky to be one of the top ten winners of the Next Creative Leaders by The One Club For Creativity in 2021. She got the chance to win awards in all major advertising award shows and she have been a judge in many, including D&AD, One Show and Clios.
She loves creating projects around subjects she's passionate about. Some examples include a project about media censorship in Turkey, a pro-bono initiative around LGBTQIA+ rights, a campaign about climate change, a film on the freedom of Turkish women and a Nike campaign aiming to inspire women across the Middle East.
And last but by no means least, she is the mom to a nine year old human and a dog.