Lions in this track celebrate creativity that goes beyond branded communications to create authentic entertainment that engages consumers and impacts culture.
Celebrating creativity that turns content into culture. Entries will need to demonstrate ideas that are unskippable.
Celebrating creativity that taps into fan culture and leverages the power of sports and eSports in connecting people to brands.
Celebrating creativity that leverages the galvanising power of sports and eSports for brands. Entries in this Lion will demonstrate the breadth of branded content within the sports marketing ecosystem.