Creative eCommerce Lions

All food and drinks.

Beauty, cleaning products, other household goods, other FMCG.

Pharma, OTC drugs, wellness.

Technology, homewares, furniture and lighting, toys, fashion, home appliances, other durables.

Vehicles, other automotive.

Retail, eCommerce, restaurants, fast food.

Travel, tourism, transport.

Live events, museums & galleries, gambling, sports, gaming, other recreation.

Music, film, television, publications & media, books, news, digital platforms, other media.

Legal, financial, B2B technology, consultancies & professional services, other business services, internal & corporate comms.

Government, public information, other not-for-profit, military, charities, non-profit.

Non-product based social responsibility campaigns aimed to address social, ethical and environmental issues. Corporate Image campaigns including event sponsorship to build the image/ raise the profile/ shape the perceptions of a brand.

Creative use of payment solution software & apps, mobile wallets and reward programs to effectively incentivise purchasing and/or engage consumers (including social verification & biometric data).

Payment enabled devices, including automation, delegated authority, hyper convenience and order buttons that increase speed, responsiveness and general user experience.

Dynamic content campaigns based on consumer data and insight. Including content from websites, videos, emails, social and blogs. You must demonstrate how the content enriched the user’s online shopping experience by driving engagement and achieving results.

Campaigns that use messaging services, chatbots and customer assistance to improve the online shopping experience through real-time, personalised customer engagement.

Creative use of multi-channel digital technology to enhance the in-store experience including promotions, gaming proximity activation, geofencing, app and social integration and VR experiences

Entries into this category must outline how they have pushed the boundaries and demonstrated outstanding loyalty marketing innovation in a campaign, initiative or programme to strengthen relationships with customers and increase sales and awareness

Campaigns that harness social platforms to engage consumers and drive business results.

The interactive journey created through the transference of a brand’s visual assets to an online shopping platform based on browsing and purchase behaviour. Including user experience patterns, conventions, preferences and branding to improve the online shopping experience and to increase sales.

Entries into this category will outline how they created an exceptional eCommerce website either B2B or B2C. Entries will outline the seamless user experience, functionality & the conversion rate of the website in order to drive sales.

Creative campaigns that use data to accurately predict and recommend products or services which are then presented through website, email, apps or other forms of messaging. Including database targeting and segmentation.

Creative use of cross-channel digital technology to enhance the online experience. Including use of social platforms, websites, banners and other digital platforms.

Campaigns that creatively utilise digital and social media platforms and networks to attract new customers, encourage customer activity and increase overall transaction value.

Campaigns that creatively utilise digital and social media platforms and networks to maintain engagement, enhance customer relations and drive new business.

Celebrating the successful strategic planning of the entire customer journey; following the consumer from initial awareness of a product/service through to post-purchase customer service & communications.

Innovative eCommerce solutions to business challenges. Entries will need to demonstrate a comprehensive change in business process or structure through technological and/or strategic transformation. The jury will reward scalable solutions that have a tangible impact on the business model, culture, customer/employee experience, driving measurable growth and transforming how the business operates.

Campaigns for brands distributed in a single locality or market which resonated with a specific target audience.

Celebrating the success of disruptive, game-changing work for an aspiring brand that uses progressive thinking and innovative creativity to challenge the status quo.

Campaigns that aired or ran in a single country / region / market. Entries should describe how the campaign was designed for the specific target market.

Campaigns inspired by a specific audience / community, hinging on identifiable social behaviour or cultural insights.

Strategic and creative use of modest budgets and/or resources to create maximum impact.