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Entries will need to demonstrate how the innovation and optimisation of the customer journey led to increased consumer engagement and commercial success.
A number of criteria will be considered during judging and weighted as follows: 30% Idea, 20% strategy, 20% execution, 30% results.
The same piece of work can be entered up to four times in Creative eCommerce. However, the same piece of work may only be entered once in ‘A. Creative eCommerce: Sectors’.