Creative Effectiveness Lions

The Creative Effectiveness Lions celebrate the measurable impact of creative work.

Entries into this Lion will need to demonstrate how an effective strategy rooted in creativity has met its chosen business objectives and how it generated positive customer outcomes and drove sustainable business impact over time.

A number of criteria will be considered during judging and weighted as follows: 25% idea; 25% strategy; 50% impact and results. To be eligible your work must have won or been shortlisted at Cannes Lions in 2017, 2018 or 2019. The same piece of work can be entered up to four times in Creative Effectiveness.

Creative Effectiveness Lions Jury President


Ann Mukherjee President

Chairman and CEO, Pernod Ricard NA, USA

In her distinguished career, Mukherjee has been the recipient of numerous Lions Awards. She was named by Business Insider as one of the top 100 most innovative CMO’s in the world. She also has been named as an Ad Age Women to Watch, Brand Week Marketer of the Year, and on the Forbes Top 50 Most Influential CMOs list. She was also a member of the Cannes Lions Creative Effectiveness Jury in 2017.
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Creative Effectiveness Resources

Documents to help you fill out your Creative Effectiveness Lions entry.

Get the Entry Kit

For full Category listings and selection of handy materials to guide you through the entry process.

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