The Creative Effectiveness Lions celebrate the measurable impact of creative work.
Entries into this Lion will need to demonstrate how an effective strategy rooted in creativity has met its chosen business objectives and how it generated positive customer outcomes and drove sustainable business impact over time.
A number of criteria will be considered during judging and weighted as follows: 25% idea; 25% strategy; 50% impact and results. To be eligible your work must have won or been shortlisted at Cannes Lions in 2017, 2018 or 2019. The same piece of work can be entered up to four times in Creative Effectiveness.