Michelle Hutton is the Managing Director, Global Client Strategy at Edelman, based in London, having previously held positions as both the COO of Europe and Chair of the agency's global consumer business. Before relocating to the UK, Michelle ran Edelman's operations in Australia, where she built and led an international award-winning team, producing communications marketing work for clients such as Samsung, KFC and GE.
Prior to joining Edelman in 2008, Michelle led Hill & Knowlton Strategies in Australia and ran the agency’s consumer marketing practice across Asia Pacific, where she particularly enjoyed driving campaigns that took a stand on cultural or societal issues. Michelle has a keen interest in supporting female leaders in the creative industry. She is on the advisory board of Global Women in PR and was previously a Board Director of The Communications Council in Australia serving on its Diversity and Inclusion Committee.
In 2017, Michelle joined the PR Jury for Cannes Lions Festival of Creativity and was also PR Jury President for eurobest. She has served on other global creative and effectiveness juries including The Effie Awards and is excited to see impactful earned-centric work in Cannes this year.
There has never been a more important time for communications to play its mission-critical role in business. Why? Because the lines between a corporate brand, its reputation, and its consumer facing brands are blurring – defining a new relationship between business, brands, and people.
As a result, today, businesses and brands need earned-centric ideas that tell its story, mission, or purpose. Ideas that are made to live and travel across channels.
In Cannes we will celebrate our craft and find creative brilliance designed with PR input, not just output. Ideas that are designed to earn media, attention, and influence. Work that has a real and measurable impact.
I’m honoured and excited to lead this year’s PR Lions jury and am looking forward to finding and awarding the best of the best, earned creative.