The PR Lions celebrate the craft of strategic and creative communication.
Entries will need to demonstrate how original thinking, transformative insight and a strategy rooted in earned has influenced opinion and driven business, societal, and/or cultural change. That is, work with storytelling at its core, which established, protected and enhanced reputation and business of an organisation or brand.
A number of criteria will be considered during judging and weighted as follows: 20% idea; 30% strategy; 20% execution; 30% impact and results.
The same piece of work can be entered up to four times in PR. However, the same piece of work may only be entered once in ‘A. PR: Sectors’.