PR Lions

The PR Lions celebrate the craft of strategic and creative communication. 
In partnership with NBCU

Entries will need to demonstrate how original thinking, transformative insight and a strategy rooted in earned has influenced opinion and driven business, societal, and/or cultural change. Work with storytelling at its core, which established, protected and enhanced reputation and business of an organisation or brand.

A number of criteria will be considered during judging and weighted as follows: 20% idea; 30% strategy; 20% execution; 30% impact and results.

The same piece of work can be entered up to four times in PR. However, the same piece of work may only be entered once in ‘A. PR: Sectors’.

PR Lions Jury President

Gail Heimann President

President & CEO, Weber Shandwick, Global

Under Heimann’s leadership, Weber Shandwick has won nearly 100 Lions at the Festival, in partnership with leading brands around the world. Gail has served on three juries at Cannes Lions: President of the PR Jury in 2012; a member of the inaugural jury for Glass: The Lion for Change in 2014, and a member of the Titanium Lions Jury in 2018. Gail is chairwoman of the PR Council and she sits on the board of The LAGRANT Foundation. She was named PRWeek’s Global Agency Professional of the Year in 2019. Earlier in her career, she was named an Ad Age “Woman to Watch.”
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