• In partnership with



The Young Lions Live Award, in partnership with Unruly, is a creative competition for anyone aged 18-30 years old.

If you want to test your creative skills against your peers, answer a world changing brief and get your work judged by the best of the best in the industry then the Young Lions Live Award is for you.

The competition is now closed and winners will be announced on 6 August 2021.

Competition Timings

Launch - 25 June
Deadline - 16 July [23:59GMT]
Winners announced - 6 August



We are proud to be working with CALM, our Young Lions Live Award June partner.

The Campaign Against Living Miserably (CALM) is leading a movement against suicide. Every week 125 people in the UK take their own lives. And 75% of all UK
suicides are male. CALM exists to change this by offering life saving services, provoking national conversation and bringing people together to reject living
miserably and stand together against suicide.

Our helpline and webchat are open 365 days a year offering practical suggestions for all of life’s problems and vital intervention. We’re there for everyone who’s struggling
with life, no matter who they are, where they’re from or what they’re going through. Since the beginning of lockdown the CALM helpline has answered over 164,000 calls
and chats. That is a call for help every 61 seconds.

Through our campaigns we challenge stereotypes and challenge the stigma that prevents people talking about suicide. And we use music, sport, art and anything in
between to get our message across and to help people find the strength to seek help. We’re a movement of thousands of people and we’re growing every day. All with one
goal: a more hopeful society. One where people reject living miserably, get help when they need it and don’t die by suicide.


The competition is open to individuals or teams of two and you must be aged between 18-30 years old. Please note you will be required to supply proof of age when registering.

The Prize
1 years access Love The Work
1 years LIONS Membership

Previous Briefs

Take a look through our previous Young Lions Live Award briefs for some inspiration.


When will the winner(s) be announced?
Winners will be announced on 6 August at canneslions.com.

What is the deadline to submit my entry?
You must submit your entry no later than 23:59 GMT on 16 July.

Can I have a deadline extension?
Unfortunately no deadline extensions will be granted.

Can I enter more than once?
Yes but each entry must be unique.

Which file types are accepted?
Our entry system accepts jpg, mp3, mp4, mov, doc, docx, pdf, xls, xlsx, ppt, pptx.

What should the 500 word description include?
Creative idea or insight
Description of the strategy, target audience, planning and approach
Explanation of implementation, integration, timeline and scale

How much does it cost to enter?
Nothing. There is no fee!

Am I eligible to enter?
Anyone aged between 18-30 can enter. You might be a student, working as a creative in an agency, a brand marketer, a coder, an artist etc. Everyone is welcome providing you are born on or after June 25, 1990.


Image rights
Entrants should have the requisite rights and licenses to use any third party content which is included in the entry. Where these rights have not been obtained we will not be able to showcase the entry.

If you've been affected by any of the issues raised in the Young Lions Live Award briefing, we are here to help. Contact us and we can put you in touch with confidential help and support.