The Young Lions PR Competition

Calling all PR professionals! It's time to create an innovative PR strategy that lands in just 24 hours. Show the whole creative communications industry your skills.

How does it work?

  • Contact your local Festival Rep to find out about the Competition near you
  • Compete in your local competition
  • Win your local competition!
  • Compete digitally in the Young Lions Marketers Competition 2022 with the option of attending the Cannes Lions International Festival of Creativity 2022

The challenge

You'll be briefed by a charity or NGO about their PR situation. Then you'll have just 24 hours to shape a PR strategy that demonstrates your creative process, showing how the idea would connect with the organisation's brand values, how it engages with the public and builds relations with relevant stakeholders. This will be judged by a selection of industry experts before the winner is crowned live at the festival.

Who is it for?

  • Publicists
  • PR specialists
  • Social media managers
  • Copywriters


  • Full-working professional aged 31 years old or younger
  • Local Competition winner

Apply for the competition via your festival rep

Find your Local representative