Calling all PR professionals! It's time to create an innovative PR strategy that lands in just 24 hours. Show the whole creative communications industry your skills.
You'll be briefed by a charity or NGO about their PR situation. Then you'll have just 24 hours to shape a PR strategy that demonstrates your creative process, showing how the idea would connect with the organisation's brand values, how it engages with the public and builds relations with relevant stakeholders. This will be judged by a selection of industry experts before the winner is crowned live at the festival.