After a briefing from a charity or NGO, you'll have 24 hours to build a creative brief.
It'll need to perfectly capture information about the product or service, the client organisation and its aims, and the specific goals of the campaign – the kind that will clearly act as a creative springboard for an agency.
This will be judged by a selection of industry experts before the winner is crowned live at the festival.
It was f**king inspiring! You come home and wanna do so many things at once… I wish this feeling would stay forever.
Leo-Constantin Scheichenost, Young Lions Competitions (Print), HFA Studio