After a briefing from a charity or NGO, you'll have 24 hours to demonstrate how to create 'Consumer Engagement' and exploit the value of emerging media with consumer insights to drive effective communication strategies.
You'll need to show how your stategic idea would work across channels to craft a compelling communications strategy that will be judged by a selection of industry experts before the winner is crowned live at the festival.
It was f**king inspiring! You come home and wanna do so many things at once… I wish this feeling would stay forever.
Leo-Constantin Scheichenost, Young Lions Competitions (Print), HFA Studio