After a briefing from a charity or NGO, you'll have 24 hours to demonstrate how to create 'Consumer Engagement' and exploit the value of emerging media with consumer insights to drive effective communication strategies. You'll need to show how your strategic idea would work across channels to craft a compelling communications strategy that will be judged by a selection of industry experts before the winner is crowned live at the festival.
I wish I could live at a never ending Cannes Lions Festival. The whole thing, including the Young Lions Competitions, is amazing.
Daniel Zaldumbide, Maruri Grey Ecuador