You'll be briefed by a charity or NGO about their communication challenge. Then you'll have 48 hours to come up with an original idea in response to the brief, film your footage and edit it into a captivating ad. This will be judged by a selection of industry experts before the winner is crowned live at the festival.
I wish I could live at a never ending Cannes Lions Festival. The whole thing, including the Young Lions Competitions, is amazing.
Daniel Zaldumbide, Maruri Grey Ecuador