Marketer Pass
Where marketing leaders shape creative excellence
At Cannes Lions, one week can transform your creative marketing journey.
The Marketer Pass is a curated experience that compresses months of learning into a single week of insights, connects you with the people shaping creative marketing’s future and puts you at the heart of where industry-defining decisions get made.
Your pass gives you access to a learning programme designed to accelerate your impact. Through small sessions with big brand builders, strategic networking with other marketers, and exclusive access to groundbreaking creative work, you'll develop insights and connections that will help you drive creative effectiveness in your organisation.

What you can expect:
Strategic learning & insights
Where creative excellence takes shape
- Deep-dive session on The Multiplier Effect
- Brand system activation masterclass with Suzanne Powers
- LIONS Advisory foundations for Creative Effectiveness
- Curated tour of the Work
Exclusive access & experiences
Where decisions are made
- Guided Festival Tour with expert insights
- VIP Clubhouse access
- Priority access at Lumière and Debussy Theatres
- Reserved seating at the Thursday Awards Show
- VIP area at the Closing Party
Strategic connections
Where the creative marketing world meets
- Access to the LIONS Creators rooftop, including welcome reception drinks
- LIONS Advisory Brand Village exclusive networking & drinks
- Exclusive Festival programme alongside creative marketing peers
Speakers at Cannes Lions 2025
The home of creative marketing excellence
Cannes Lions is where creative innovation drives business impact. For marketers, it's the definitive gathering where global brand leaders, creative pioneers, and industry innovators converge to shape the future of creative effectiveness.
Join marketing leaders from technology, entertainment, FMCG, and beyond for a transformative week. Through curated sessions and one-of-a-kind networking opportunities, you'll gain the insights and connections you need to inspire your creative impact and accelerate your marketing journey.
There’s a pass for everyone.
If you’re unsure which pass is right for you, just get in touch. We’re here to help.
