Film Lions

The Film Lions celebrate the creativity of the moving image.

Entries will need to demonstrate brilliant brand storytelling intended for a screen. That is, filmed content created for TV, cinema, online and out-of-home experiences. Criteria considered during judging will predominantly be the idea and the execution.

Film Lions Category Sections

  • A. TV / Cinema Film: Sectors

    Films aired on TV or in Cinemas. All films must be 180 seconds or less. The same entry can be submitted only once in this section.

    • A01 Food & Drink

      All food and drinks.

    • A02 Other FMCG

      Beauty, cleaning products, other household goods, other FMCG.

    • A03 Healthcare

      Pharma, OTC drugs, wellness.

    • A04 Consumer Durables

      Technology, homewares, furniture and lighting, toys, fashion, home appliances, other durables.

    • A05 Automotive

      Vehicles, other automotive.

    • A06 Retail

      Retail, eCommerce, restaurants, fast food.

    • A07 Travel

      Travel, tourism, transport.

    • A08 Leisure

      Live events, museums & galleries, gambling, sports, gaming, other recreation.

    • A09 Media / Entertainment

      Music, film, television, publications & media, books, news, digital platforms, other media.

    • A10 Consumer Services / Business to Business

      Legal, financial, B2B technology, consultancies & professional services, other business services, internal & corporate comms.

    • A11 Not-for-profit / Charity / Government

      Government, public information, other not-for-profit, military, charities, non-profit.

    • A12 Corporate Social Responsibility (CSR) / Corporate Image

      Non-product based social responsibility campaigns aimed to address social, ethical and environmental issues. Corporate Image campaigns including event sponsorship to build the image/ raise the profile/ shape the perceptions of a brand.

  • B. Online Film: Sectors

    Films that aired online, including pre-roll adverts. The same entry can be submitted only once in this section.

    • B01 Food & Drink

      All food and drinks.

    • B02 Other FMCG

      Beauty, cleaning products, other household goods, other FMCG.

    • B03 Healthcare

      Pharma, OTC drugs, wellness.

    • B04 Consumer Durables

      Technology, homewares, furniture and lighting, toys, fashion, home appliances, other durables.

    • B05 Automotive

      Vehicles, other automotive.

    • B06 Retail

      Retail, eCommerce, restaurants, fast food.

    • B07 Travel

      Travel, tourism, transport.

    • B08 Leisure

      Live events, museums & galleries, gambling, sports, gaming, other recreation.

    • B09 Media / Entertainment

      Music, film, television, publications & media, books, news, digital platforms, other media.

    • B10 Consumer Services / Business to Business

      Legal, financial, B2B technology, consultancies & professional services, other business services, internal & corporate comms.

    • B11 Not-for-profit / Charity / Government

      Government, public information, other not-for-profit, military, charities, non-profit.

    • B12 Corporate Social Responsibility (CSR) / Corporate Image

      Non-product based social responsibility campaigns aimed to address social, ethical and environmental issues. Corporate Image campaigns including event sponsorship to build the image/ raise the profile/ shape the perceptions of a brand.

  • C. Viral Film

    • C01 Viral Film

      Films created with the primary intention of being shared and/or user-distributed online.

  • D. Screens & Events

    Films aired on screens other than TV, cinema or the internet.

    • D01 Screens & Events

      Films shown at public and private events (sporting venues, festivals, expos, trade shows, award shows, seminars, internal presentations).

    • D02 Micro-film

      Short-form films including those made for online platforms such as Facebook, Snapchat, Instagram etc.

    • D03 360° / VR Film

      Video and computer generated content created for immersion and/or interaction. Entries can include 360° live action photography or explorable digital simulations.

  • E. Innovation in Film

    Innovative use of the film medium to communicate a brand’s message. Creativity within Film that enhances and reinvigorates the consumer's’ experience.

    • E01 TV/ Cinema Film

      Creative and/or innovative use of TV/Cinema to communicate a brand’s message.

    • E02 Online & Viral Film

      Creative and/or innovative use of Online Film to communicate a brand’s message.

    • E03 Screens & Events

      Creative and/or innovative use of Film content shown at public and private events to communicate a brand’s message.

  • F. Culture & Context

    • F01 Local Brand New!

      Campaigns for brands distributed in a single locality or market which resonated with a specific target audience.

    • F02 Challenger Brand New!

      Celebrating the success of disruptive, game-changing work for an aspiring brand that uses progressive thinking and innovative creativity to challenge the status quo.

    • F03 Single-market Campaign New!

      Campaigns that aired or ran in a single country / region / market. Entries should describe how the campaign was designed for the specific target market.

    • F04 Social Behaviour & Cultural Insight New!

      Campaigns inspired by a specific audience / community, hinging on identifiable social behaviour or cultural insights.

    • F05 Breakthrough on a Budget New!

      Strategic and creative use of modest budgets and/or resources to create maximum impact.

Get the Entry Kit

For full Category listings and selection of handy materials to guide you through the entry process.

Film Lions Jury
Full jury announced in 2019

Margaret Johnson President

Chief Creative Officer & Partner, Goodby Silverstein & Partners

Margaret Johnson is a 21-year veteran of Goodby Silverstein & Partners and leads the agency’s creative department, a position she assumed in 2015 after being named a partner in 2012. In 2016 she became GS&P’s first chief creative officer, and since then the agency has increased in billings by more than $1 billion. Advertising Age named Margaret the Executive of the Year in 2018.

Margaret is famous for architecting work that transcends media. Over the past few years Cannes rewarded GS&P for such campaigns as Xfinity’s “Data in Dollars”; the Cheetos Museum; the Super Bowl hit “Doritos Blaze vs. Mountain Dew Ice,” starring Peter Dinklage and Busta Rhymes; Tostitos’ “Party Safe” bag, created to prevent drunk driving after the Super Bowl; DORITOS “No Choice” Chips, which encouraged millennials to register to vote in the 2016 election; “Dreams of Dalí,” the Oculus Rift experience for the Salvador Dalí Museum; the anti-cyberbullying campaign “#IAmAWitness” for the Ad Council; “Unacceptable Acceptance Letters,” which was launched in the Harvard Crimson to help combat sexual assault on college campuses; and SONIC’s #SquareShakes, the first product designed for and sold on Instagram.

Margaret serves on the board of the One Show and is chair of the Ad Council’s Campaign Review Committee. She was a founding member of the 3 Percent Conference and has judged the ANDYs and the CLIOs as well as the prestigious Titanium category of the Cannes Lions. A graduate of the University of North Carolina at Chapel Hill with a BA in journalism and mass communication, she also earned a degree in art direction at the Portfolio Center in Atlanta, Georgia.

Past winners of the Film Lions

The Talk

2018 · BBDO New York for P&G

Grand Prix FILM LIONS > ONLINE FILM: SECTORS > CORPORATE SOCIAL RESPONSIBILITY (CSR) / CORPORATE IMAGE

Spanning several decades, the film shows that while many things have changed in our world, “The Talk” has remained a grim rite of passage for most black Americans for too many generations. The film features intimate moments where black parents of various eras and social classes attempt to prepare their sons and daughters for the difficulties and dangers of growing up black in America. It ends with a call for society as a whole to be part of a larger conversation about racial bias, in hopes that one day, black families no longer have to have “The Talk.”

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