Titanium Lions

The Titanium Lions celebrate game-changers.

Entries will need to break new ground in branded communications; that is, provocative, boundary-busting, envy-inspiring work that marks a new direction for the industry and moves it forward. The same piece of work can only be entered once in Titanium. The Titanium Lion is not included within the 6 Lion limit rule. Shortlisted entrants will be required to present their work live to the jury in Cannes.

Titanium Lions Category Sections

  • A. Titanium

    The definition of Titanium for the purposes of Cannes Lions is breakthrough ideas which are provocative and point to a new direction in the industry.

    • A01 Titanium

      There are no categories in Titanium Lions. The idea is everything, whether it’s for a car or toothpaste, telecommunications or charity, big budget or low budget.

Find the right categories for your work

Just answer a few simple questions about your work and The Category Picker will suggest the most appropriate places to submit your ideas.

Launch the Category Picker

Get the Entry Kit

For full Category listings and selection of handy materials to guide you through the entry process.

Titanium Lions Jury
Full jury announced in 2019

David Lubars President

Global Chief Creative Officer, BBDO

David Lubars is Chief Creative Officer, BBDO Worldwide. In the 14+ years since David joined BBDO as its creative lead, the agency has become the most creatively recognized in the world. For example, for 12 years in a row, BBDO has been ranked #1 in the Gunn Report as the world’s most awarded creative agency network. And BBDO has won Network of the Year at Cannes a record-setting seven times. The work isn't just creative. Four times in its eight-year history, Effie has named BBDO the most effective agency network in its Effie Effectiveness Index. In 2018, BBDO was ranked the smartest agency network in the world for the fifth year in a row in the WARC 100 rankings of strategic effectiveness.

David has personally won 200 Cannes Lions and five Emmy’s (including this year). His BMW Films was the first ever Titanium winner at Cannes and is part of MoMA's permanent collection in NYC. Most recently, David was inducted into The One Club Creative Hall of Fame, and was honored with a Clio Lifetime Achievement Award. He has also been named one of the top ten creative directors of all time by Forbes.

Past winners of the Titanium Lions

Palau Pledge

2018 · Host/Havas for Palau Legacy Project


To promote personal responsibility and encourage sustainable actions, a bold, permanent new entry visa process was created. All arriving visitors MUST now sign a pledge, stamped in their passports, to be good environmental stewards. This mandatory agreement, dedicated to Palau’s children, needs to be signed before an officer.

Love The Work