Creative Data Lions

The Creative Data Lions celebrate the interplay of ideas and information.

Entries will need to demonstrate how the work was enhanced or driven by the creative use, interpretation, analysis or application of data. The creative use of data must sit at the core of the idea and the results / impact must be clear and robust.

A number of criteria will be considered during judging and weighted as follows: 30% strategy; 30% application; 20% innovation; 20% impact and results.

There is no overall limit to how many times the same piece of work can be entered into Creative Data.

Creative Data Jury President

Maurice Riley

Maurice Riley President

Chief Data Officer, Digitas, Australia & New Zealand

Riley has led the charge on the development of creative data over the course of his career. He has delivered data-fuelled creative for P&G, BMW, Campbell’s Arnott’s, Virgin Australia, Samsung, and Tourism Australia. Award wins include numerous Lions and he previously served on the Cannes Lions Creative Data Jury. He has been a guest speaker at many conferences around the world.
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