Creative Strategy Lions

The Creative Strategy Lions celebrate the idea behind the idea, how strategic planning can redefine a brand, reinvent its business, and influence consumers or wider culture.
In partnership with NBCU

Entries will need to demonstrate exceptional interpretation of the business/brand challenge, breakthrough thinking and transformational problem-solving that led to compelling creative strategy.

A number of criteria will be considered during judging and weighted as follows: 30% interpretation of business / brand challenge, 30% insight / breakthrough thinking, 20% creative idea, 20% outcome / results.

The same piece of work can be entered up to four times in Creative Strategy. However, the same piece of work may only be entered once in ‘A. Sectors’.

For Creative Strategy Lions the eligibility dates are:

2020 work:  1 March 2017 - 31 May 2020
2021 work: 1 June 2020 - 30 April 2021

where the strategy being judged was first implemented within the eligibility period.


Creative Strategy Lions Jury President

Suzanne Powers

Suzanne Powers President

Global President & CSO, McCann Worldgroup, Global

In October 2020, Sauzanne was promoted to the role of Global President McCann Worldgroup & CSO. She has expanded her global responsibilities to drive the McCann Worldgroup brand and business both inside and outside the organization. This includes continuing to cultivate best-in-class work while driving the cultural and business transformation necessay to modernize all of the offerings for clients and prospects alike.

As Global Chief Strategy Officer of McCann Worldgroup, Suzanne is responsible for the strategic development of the company and its clients across all brands, regions and agencies. This encompasses worldwide leadership of the strategic talent and resources that drive idea development for creative solutions across all platforms. Included within this, is Truth Central, McCann Worldgroup’s global proprietary intelligence unit focused on unearthing macro level cultural, societal and human understanding to drive impact for clients’ brands.

Suzanne was named "2019 Chief Strategy Office of the Year" by Advertising Age magazine. McCann Worldgroup was recognized by Adweek as the 2019 Global Agency of the Year and named to Fast Company’s prestigious list of the World’s Most Innovative Companies for 2020. The network was named Network of the Year at the 2019 Cannes Lions International Festival of Creativity and was ranked #1 on the 2019 Global Effie Effectiveness Index as well as the #1 advertising agency network for creative effectiveness in the 2020 WARC Effective 100 rankings. The network was named Network of the Year at the 2020 Webby Awards, was recognized as the #1 advertising agency network for promoting good in the 2020 Good Report, and in 2020 was named for the 5th year in a row to Advertising Age’s prestigious “A-List.”

Suzanne joined McCann Worldgroup in 2013 from Crispin Porter + Bogusky, where she served as Global Strategy Officer and led the global development of the agency, working across all CP+B offices and brands. Before joining CP+B, Suzanne led global brand strategy at TBWA for over 10 years, helping to develop the Disruption philosophy and practice worldwide.

A winner of multiple Effies, Lions, and Pencils, Suzanne has been an industry leader throughout her career, including as a frequent keynote speaker and awards show judge/Jury President. In 2016, she was recognized by Advertising Women of New York with its “Changing the Game” award as one of the industry’s “true catalysts of innovation.”

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Resources for the Creative Strategy Lions

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