The Creative Strategy Lion will celebrate the idea behind the idea, how strategic planning can redefine a brand, reinvent its business, and influence consumers or wider culture.
Entries will need to demonstrate exceptional interpretation of the business/brand challenge, breakthrough thinking and transformational problem-solving that led to compelling creative strategy.
A number of criteria will be considered during judging and weighted as follows: 30% interpretation of business / brand challenge, 30% insight / breakthrough thinking, 20% creative idea, 20% outcome / results.
The same piece of work can be entered up to four times in Creative Strategy. However, the same piece of work may only be entered once in ‘A. Direct: Sectors’.
For Creative Strategy Lions the eligibility dates are 1 March 2017 - 30 April 2020 where the strategy being judged were first implemented within the eligibility period.