Creative Strategy Lions

The Creative Strategy Lion will celebrate the idea behind the idea, how strategic planning can redefine a brand, reinvent its business, and influence consumers or wider culture.

Entries will need to demonstrate exceptional interpretation of the business/brand challenge, breakthrough thinking and transformational problem-solving that led to compelling creative strategy.

A number of criteria will be considered during judging and weighted as follows: 30% interpretation of business / brand challenge, 30% insight / breakthrough thinking, 20% creative idea, 20% outcome / results.

The same piece of work can be entered up to four times in Creative Strategy. However, the same piece of work may only be entered once in ‘A. Direct: Sectors’.

For Creative Strategy Lions the eligibility dates are 1 March 2017 - 30 April 2020 where the strategy being judged were first implemented within the eligibility period.

Creative Strategy Lions Jury President

Suzanne Powers

Suzanne Powers President

Global Chief Strategy Officer, McCann Worldgroup, Global

At McCann Worldgroup, Powers is responsible for the strategic development of the company and its clients' brands across all regions and agencies. Under her leadership, McCann was ranked the number 1 advertising agency network for creative effectiveness in the 2019 WARC Effective 100 rankings. As a known advocate for talent ideas and creativity, she was named "2019 Chief Strategy Office of the Year" by Ad Age.
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Resources for the Creative Strategy Lions

Information deck material guide

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