Cannes Lions award-winning ideas should be celebrated, and we don’t think it’s an appropriate time for that right now.

We’re grateful to all of your teams who have already spent a great deal of time on this year’s awards and the event. Their efforts won’t go wasted.

Work from the 2020 festival will be judged at the 2021 festival. The Cannes Lions Awards will be held in Cannes between June 21-25, 2021. The work eligible for each year’s festival will be judged separately. Separate Lions will be awarded accordingly.

We look forward to celebrating and honouring the work – and bringing the community together again when the world will hopefully be a more stable and optimistic place.

If you have any further queries related to Awards please get in touch at

Creative Strategy Lions

The Creative Strategy Lion will celebrate the idea behind the idea, how strategic planning can redefine a brand, reinvent its business, and influence consumers or wider culture.

Entries will need to demonstrate exceptional interpretation of the business/brand challenge, breakthrough thinking and transformational problem-solving that led to compelling creative strategy.

A number of criteria will be considered during judging and weighted as follows: 30% interpretation of business / brand challenge, 30% insight / breakthrough thinking, 20% creative idea, 20% outcome / results.

The same piece of work can be entered up to four times in Creative Strategy. However, the same piece of work may only be entered once in ‘A. Direct: Sectors’.

For Creative Strategy Lions the eligibility dates are 1 March 2017 - 30 April 2020 where the strategy being judged were first implemented within the eligibility period.

Creative Strategy Lions Jury President

Suzanne Powers

Suzanne Powers President

Global Chief Strategy Officer, McCann Worldgroup, Global

At McCann Worldgroup, Powers is responsible for the strategic development of the company and its clients' brands across all regions and agencies. Under her leadership, McCann was ranked the number 1 advertising agency network for creative effectiveness in the 2019 WARC Effective 100 rankings. As a known advocate for talent ideas and creativity, she was named "2019 Chief Strategy Office of the Year" by Ad Age.
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Resources for the Creative Strategy Lions

Get the Entry Kit

For full Category listings and selection of handy materials to guide you through the entry process.

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