The Creative Strategy Lions celebrate the idea behind the idea, how strategic planning can redefine a brand, reinvent its business, and influence consumers or wider culture.
Entries will need to demonstrate exceptional interpretation of the business/brand challenge, breakthrough thinking and transformational problem-solving that led to compelling creative strategy.
A number of criteria will be considered during judging and weighted as follows: 30% interpretation of business / brand challenge, 30% insight / breakthrough thinking, 20% creative idea, 20% outcome / results.
The same piece of work can be entered up to four times in Creative Strategy. However, the same piece of work may only be entered once in ‘A. Sectors’.
For Creative Strategy Lions the eligibility dates are 1 March 2018 - 30 April 2021 where the strategy being judged were first implemented within the eligibility period.