Creative Strategy Lions

The Creative Strategy Lion will celebrate the idea behind the idea, how strategic planning can redefine a brand, reinvent its business, and influence consumers or wider culture.

Entries will need to demonstrate exceptional interpretation of the business/brand challenge, breakthrough thinking and transformational problem-solving that led to compelling creative strategy.

A number of criteria will be considered during judging and weighted as follows: 30% interpretation of business / brand challenge, 30% insight / breakthrough thinking, 20% creative idea, 20% outcome / results.

The same piece of work can be entered up to four times in Creative Strategy. However, the same piece of work may only be entered once in ‘A. Direct: Sectors’.

For Creative Strategy Lions the eligibility dates are 1 March 2017 - 30 April 2020 where the strategy being judged were first implemented within the eligibility period.

Get the Entry Kit

For full Category listings and selection of handy materials to guide you through the entry process.

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