Entries will need to demonstrate exceptional interpretation of the business/brand challenge, breakthrough thinking and transformational problem-solving that led to compelling creative strategy.
A number of criteria will be considered during judging and weighted as follows: 30% interpretation of business / brand challenge, 30% insight / breakthrough thinking, 20% creative idea, 20% outcome / results.
The same piece of work can be entered up to four times in Creative Strategy. However, the same piece of work may only be entered once in ‘A. Sectors’.
For Creative Strategy Lions the eligibility dates are:
2020 work: 1 March 2017 - 31 May 2020
2021 work: 1 June 2020 - 30 April 2021
where the strategy being judged was first implemented within the eligibility period.
For full Category listings and selection of handy materials to guide you through the entry process.