Social & Influencer Lions

The Social & Influencer Lions celebrate creative social thinking and strategic influencer marketing solutions.

Entries will need to demonstrate how levels of engagement, social reach and the creative use of social media, brand ambassadors and influencers led to commercial success.

A number of criteria will be considered during judging and weighted as follows: 30% Idea; 20% strategy; 20% execution; 30% results. There is no overall limit to how many times the same piece of work can be entered into Social & Influencer as long as the categories chosen are relevant. However, the same piece of work may only be entered once in ‘A. Social & Influencer: Sectors’.

Social & Influencer Lions Jury President

jury president

Debbi Vandeven President

Global Chief Creative Officer, VMLY&R, Global

Under Vandeven’s leadership, VMLY&R has experienced unprecedented growth and recognition, earning a wealth of top awards. At the 2019 Cannes Lions International Festival of Creativity, the agency received 31 Lions, including two coveted Grands Prix in Glass: The Lion for Change and Social & Influencer categories; 69 shortlists, as well as Agency of the Year in the Reach and Good Tracks.
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