Five global CMOs predict what 2019 will hold

2018 was a big year for creative marketing communication with significant structural and technological change. What does 2019 have in store? We spoke to some of the world's leading CMOs to find out what's on their radar for the year ahead.

The march for gender equality will continue

On stage at Cannes Lions, Diageo’s Syl Saller identified the power of women as an irrefutable force that would impact better gender equality both inside the industry and without in 2019.

Voice will change everything

Unilever’s Keith Weed singled out voice as one of the most challenging and transformative technologies to affect the industry in the next 5 years and something that's going to have a big impact on creative marketing in 2019.

The next big challenger brands will be companies you've never heard of

Ancestry’s CMO Vineet Mehra predicted the next big challengers in each industry will be newcomers to that category. All because advanced technology is lowering the barrier to entry into every sector.

Brands will fill the gaps left by politicians

Patagonia’s Alex Weller predicted that we’ll see more brands taking greater ownership for improving social and environmental issues. Why? Because the thought leaders that we currently rely on just aren’t doing enough.

Brands who don't change will become irrelevant

Disruptive beauty brand Glossier’s President and COO Henry Davis proclaimed that legacy consumer channels will soon disappear – and with it, brands that don’t remain relevant to their consumer.