Obama… ten years on

We've selected some political campaigns a decade on from the election of the 44th President.
On November 4, 2008, Barack Obama was elected President of the United States

The Great Schlep by Droga5 for the Jewish Council of Education and Research

Droga5 launched a campaign with a website aimed at inspiring, educating and connecting young Jewish people about the Great Schlep. The website consisted of Obama information/videos, a Great Schlep Facebook community component, talking points for engaging Jewish grandparents about Obama, and an online store. In order to drive traffic to the website, they also created a viral video about the Great Schlep featuring Jewish comedian Sarah Silverman. This video was seeded on a few video-sharing website sites, such as YouTube, and on the Great Schlep homepage.

A Titanium Lion winner from 2009

Unhate by Fabrica Treviso for Benetton Group

In a year of crisis, government distrust, war and social and religious turmoil, Fabrica Treviso decided to deliver a simple and powerful message of tolerance and peace. Delivering a new expression of the brand’s original values and credo. An expression to put people in a new state of mind: UNHATE.

Grand Prix winner in 2012

Newspaper Stack by Scholtz & Friends Berlin for Der Tagesspiegel

Especially in times of fake news and populist propaganda, high-quality journalism means asking questions that open new perspectives on world-shaking topics. To show that – even in a modern world that is dominated by digital influences – printed newspapers can still have a view-changing effect, Scholtz & Friends Berlin chose an unusual view on the medium itself.

A Gold Lion winner from 2017

Boost Your Voice by 180LA for Boost Mobile

Since the 2012 presidential election, 868 voting stations were eliminated in low-income and minority neighborhoods. Boost Mobile stores are located in these neighborhoods. So 180LA did the unprecedented: they turned Boost Mobile Stores into voting stations on Election Day to make voting in these areas easier and more accessible.

A Bronze Lion winner from 2018

JFKUnsilenced by Rothco | Accenture Interactive for The Times/News UK & Ireland

The Times was seen as a paper with a narrow mindset. This wasn’t actually true. The Times prides itself on having many differing opinions and voices on any particular story. Their brief, to help launch the Times ‘Find your voice campaign’ to its readers and potential readers around the world.

A Grand Prix winner from 2018

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