TO THE ADPOCALYPSE
For years now, critics of all kinds have been propheticizing the death of advertising. Whether brought by the VHS, TiVo, Social Media, Ad Blockers, Netflix, AR, AI, the Russians or the demonetization of YouTube videos, the Adpocalypse is coming - and yes, just like the night, it is dark and full of terrors.That's why Cannes is a festival of creativity, not just of advertising. And this year Fernando Machado and Marcelo Pascoa went beyond Burger King's advertising to talk about how the brand continues to reinvent itself through design, technology, and product innovation. All wrapped up on what really matters: Creativity.
Brian Whipple and David Droga delivered a candid conversation about the shape of the industry today and their hopes and vision for the future.
Richard Brim discussed how ‘the wonder of what the fuck’ can be a powerful element in creative strategy.
Julia Goldin revealed how purpose can drive innovation and ensure a brand remains inspiring, trusted and loved, from one generation to the next.