Survivors Guide 

Fernando is a global marketer with a passion for growing brands and businesses. With more than 120 Lions in Cannes (5 GPs, incl. a Titanium GP for Dove), Fernando is known for pushing the creative boundaries to drive business growth. Currently as Global CMO at Burger King, Fernando’s focus is infusing the brand with purpose, modernizing the design, and inspiring the organization around brand development. Under Fernando’s leadership, Burger King became Client of the Year at the D&AD in 2016, Creative Marketer of the Year in Cannes 2017, Client of the Year at the One Show 2018 and Advertiser of the Year at the Clio Awards 2018. Fernando was recognized by Adweek as Grand Brand Genius ('13 and '18 - only person to ever win twice), by Business Insider as top 10 most innovative CMOs ('17 and '18), among many others.

Marcelo Pascoa is the Global Head of Brand Marketing at Burger King, Miami. His previous roles include Global Creative Director at Coca-Cola and Head of Marketing for Latin America at Airbnb. Before becoming a client, Marcelo was a copywriter and creative director for agencies such as DDB and Grey. His work, both as creative and as a client, has been recognized by several international awards, including The Cannes Lions International Festival of Creativity, Clio Awards, Jay Chiat Awards and Effie Awards.