28 October 2019
Cannes Lions launches the 2020 Festival by announcing the Content Agenda themes, alongside the launch of the Creative Business Transformation Lions. New elements of the Cannes Lions International Festival of Creativity, taking place from Monday 22 June - Friday 26 June 2020, were devised through industry-wide consultation and in-depth research with the global branded communications community.
Cannes Lions gathered feedback from over 1500 customers and executed 100 in-depth interviews with industry-leading Chief Marketing Officers, Chief Creative Officers, brand leaders, strategists and CEOs to inform the 2020 Content Agenda's eight themes. Each theme is shaped around the most business-critical areas of branded marketing and communications and the Festival now invites the industry to apply to speak on stage and enter their content submissions.
Simon Cook, Managing Director, Cannes Lions, said: “In response to industry need, the 2020 Cannes Lions content themes will set the global agenda for the industry and help us all navigate the year ahead. We look forward to seeing a hugely diverse set of expert speakers from across the breadth of creative and cultural disciplines. Our community attends the Festival to learn from best practice, make valuable connections, and take away tools and techniques that will accelerate business and personal performance and unlock creative potential.”
Charlotte Williams, VP - Content, Cannes Lions, said: “We spoke to more than a hundred of the most brilliant minds in the industry to uncover the real business challenges they face. The eight themes explore the key concerns and opportunities for branded marketing and communications, and we look forward to welcoming world-class industry leaders to share their perspectives on the Festival stages next June.”
New for 2020, the Creative Business Transformation Lions are launched in response to the digital disruption that is affecting the way brands and businesses operate. As businesses invest in new ways of working in order to future-proof their business, this Lion celebrates the creativity that drives businesses forward, and the creative thinking that changes how businesses organise themselves, how people work internally and how customers engage. The Creative Business Transformation Lions honour this new breed of work.
Work that wins at the Festival will demonstrate how creative change has been achieved across core business functions, delivering business impact and creating better customer outcomes. This Award covers the breadth of new creative approaches that are used to create value and drive competitive advantage, alongside traditional brand communications. This includes the creation of new products and services, the use of technology and business design, and the reinvention of operations and customer experiences, in order to drive transformative change.
Susie Walker, Head of Awards, Cannes Lions, said: "We're expecting entries to come from across in-house and agency teams that provide creative services, consultancy, experience or service design, new product development, innovation and digital transformation, in order to drive transformational change. We continually evolve the Awards, in line with the industry and the new Creative Business Transformation Lions celebrate creativity that can drive tangible business change."
The Festival has also refreshed the PR Lions for 2020 to ensure the Award accurately represents the current PR industry. Cannes Lions undertook research with PR specialists globally to better understand their unique challenges and perspectives to ensure the PR Lions focus on the areas of creative work that the industry wants to be recognised for today.
All updates to Award categories will be available on the Cannes Lions website in November 2019. Entries to the Lions Awards open on the 16th of January 2020.