Focusing on the Creative Marketing & Innovation agenda, the fourth Digest surfaces top industry insights from marketing leaders including Disney’s Jean Batthany, eBay’s Suzy Deering and Pearl Vision's Doug Zarkin, in a series of exclusive video interviews.
Jean Batthany, Vice President of Global Creative at Disney, explains how Disney is combining creativity with innovation to create personalised experiences for their customers: “Because we’re a creative storytelling company – and the brand experience is magical – it’s about making sure it’s a combination of science and magic.”
Suzy Deering, CMO and CBO of eBay, looks at the biggest challenges digital marketers face with new technologies, and why the human connection – with both colleagues and customers – is fundamental to growth: "Balancing customer goals as well as our data goals is extremely important, and we ladder everything up to both our business goals and what we also want on behalf of our customers."
The CMO Growth Council is a partnership between Cannes Lions and the ANA’s CMO Masters Circle. The council – led by 25 CMOs from some of the world’s biggest global brands – represents the collective agenda and voice of a unified community of marketing leaders. Launched in 2018, it has established itself as a powerful force in marketing and its journey continues in 2019.
Find out how to elevate creative marketing and innovation in your business to grow your brand here.