Eurobest 2018 Final Winners and European Creativity Report Unveiled
Eurobest 2018 drew to a celebratory close
this week, revealing this year’s Grands Prix and Special Award winners at Eurobest
Unwrapped, a special event held in London.
The event honoured the winners and also saw the launch of the first European Creativity Report, featuring rankings and insights from this year’s Awards programme.
The Awards, which have been running for over 30 years, celebrate and reward the best and most creative marketing communications from across Europe. The new European Creativity Report digs into the winning work and provides an overview of European creativity and insights into the trends and themes that arose.
“Eurobest is a fantastic demonstration of the breadth of talent and creativity that exists throughout Europe and this year’s winners really represent that diversity of ideas and cultures.”
Philip Thomas, Chairman of Cannes Lions
The key themes that emerged from this year’s winners included;
Fashion: Luxury Breaks Out of the Traditional High Gloss Mould
Art: Reinvigorating the Classics
Truth-telling: Making the invisible visible
Product: Storytelling and Problem-solving
Channel Hacking: Innovative Medium Manipulation
“The European Creativity Report paints a really interesting picture of what’s currently happening throughout the creative community in Europe and provides indicators of what will happen next. It’s a collection of learnings from the convergence of international talent from across Europe. ”
Simon Cook, VP Creative Excellence, Eurobest and Cannes Lions