"Jeff and Rich have had such a profound influence, not only through their much celebrated and creatively ground-breaking work but also by inspiring others to create great work too. Their legacy is truly remarkable."Philip Thomas, Chairman, Cannes Lions
At the start of 2016, Cheetos® was a category leader but faced pressure and needed to find new ways to grow. Goodby Silverstein & Partners' challenge was to unlock an entirely new reason for people to buy the product again. They did so in the most inventive way imaginable.
To increase national awareness of The Dalí Museum in St. Petersburg, Florida, Goodby Silverstein & Partners created an interactive experience that took viewers inside the surrealist master’s mind. The five-minute online experience garnered over two million views without any media dollars.
Goodby Silverstein & Partners wanted to help everyone understand what entertainment is like for a person with disabilities. So they asked Emily, a little girl who is blind, what she sees when she watches her favourite movie, The Wizard of Oz. They then worked with Emily to bring her vision to life and debuted the film at The Oscars.
This bizarre radio campaign imagined the fastest thing possible to demonstrate just how fast Comcast's internet services are.
In this spot, people are shown in car-like situations but without cars - a car pool, a school bus, a traffic jam, a speeding ticket, a right turn on a red. It was designed to showcase how Saturn approached cars by thinking first about the people that may one day drive them.
During Superbowl season, Goodby Silverstein and Partners came up with this highly amusing piece of work. In this 2000 TV spot, a monkey and two old men spend thirty seconds dancing, off-beat, to La Coucaracha. “Well, we just wasted 2 million bucks,” the ad says. “What are you doing with your money?”
This comes from Bud’s popular, long-term swampland series which started back in 1995 during the SuperBowl. The series ran for many years and ‘Bad Day to be a Frog’ is viewed as one of the most iconic.
This piece of work explores the stigma attached to the sport of skateboarding. "What if we treated all athletes the way we treated skateboarders?". This infamous spot was designed to capture the heart and minds of a younger generation of consumer and bring new appeal to the brand.
The words “Got Milk?” rippled throughout the world in 1993 when Goodby Silverstein and Partners came out with the iconic Got Milk spot. In this piece of work a hapless historian answers a trivia question worth $10,000 with an unlikely response...