To showcase the power of Google Cloud and its ability to quickly turn data into insights, Google used AI and machine learning to make real time, in-game predictions during the March Madness tournament. A team of data scientists analyzed decades of NCAA data plus the first half of the game to make a prediction about what would happen in the second half. That prediction would become the basis for a hyper-contextual, real-time commercial. To pull it off, Google created a tool kit of dynamic creative assets that could make a spot about whatever Google Cloud predicted. The tool kit was loaded into custom-built, Google Cloud-powered software that could assemble, edit, render, and traffic a television spot directly to the network in less than 10 minutes (a world’s first). It was an end-to-end live product demo, in front of 43 million viewers. And Google Cloud nailed the predictions.