Lions Essentials: The Creativity Conundrum & How Burger King Struck Gold

Lions Essentials is a new docu-series from Cannes Lions. In this first episode we explore the detail, data, and success stories reshaping the industry.  In this first episode, we focus on Burger King’s Fernando Machado and the culture for creativity he has developed for the fast-food giant. 
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Episode 1 featuring Fernando Machado, Charles Day, Gabriel Schmitt and Lauren DeLisa Coleman   

Fernando is the brand’s Global CMO and one of the industry’s biggest champions for creativity. This accolade was only reinforced at last year’s Festival, with Burger King taking away the Titanium Grand Prix and the very first Creative Brand of the Year. He joins us in this documentary to answer the question: ‘How do you go about creating a culture where winning Lions becomes inevitable?’

We investigate what goes into such a consistent level of creative success and look at how other brands can recreate it in their own fields.

“Creativity is a shortcut. Without creativity, it would be a race with everyone driving at the same speed”
Fernando Machado, Global CMO, Burger King

Episode 1 brings insights from Fernando together with Charles Day, Founder of The Looking Glass and Host of the Fearless Creative Leadership podcast, Gabriel Schmitt, Executive Creative Director, FCB New York and Lauren DeLisa Coleman, Digi-cultural Trends Analyst and Forbes Contributor. Alongside experts, we explore 65 years worth of our own data and draw upon some of the most influential talks from the Festival – digging into the detail to get to the bottom of the creativity conundrum.