From Sheryl Sandberg to the president of Colombia – meet the next wave of Cannes Lions speakers
As the foundation of the creative communications industry the importance of storytelling is pivotal to the evolution and success of companies and brands across the world. This year’s theme of “Re-imagining storytelling” dissects the elements of what makes a story great and how content creators can harness new and immersive platforms to deliver traditional stories.
Acclaimed filmmaker Alfonso Cuarón, who recently won Best Director at the Academy Awards®, BAFTA®, Golden Globes® and Directors Guild Awards for his film ROMA, will join David Linde, CEO of Participant Media, the leading media company dedicated to entertainment that engages and inspires audiences toward positive social action, and Ai-jen Poo, Director of the National Domestic Workers Alliance (NDWA), in a discussion on how content can change the world. Participant Media, co-producer and financier of ROMA, worked with Cuarón and the NDWA on a nationwide social impact campaign to encourage ROMA audiences to be part of a solution in bringing dignity and respect to domestic workers in the U.S. The panel will unveil how they use creativity to make a lasting impact in turning awareness into action.
Inspecting storytelling through the lens of gender representation, award-winning writer, producer and author, Shonda Rhimes, creator of Grey's Anatomy and Scandal, joins Sophie Galvani, Global Vice President of Dove, Dr Rebecca Swift, Creative Insights Director at Getty Images and Amanda de Cadenet, entrepreneur, journalist and Founder and CEO of #Girlgaze. Introducing Project #ShowUs, the panel will examine how re-framing images through a female gaze can have a radical impact in how women are represented.
Digging further into the concept of activism and brands taking a stand on social issues, will be renowned Netflix TV writer and producer Kenya Barris, creator of hit broadcast comedy Black-ish; Colleen DeCourcy, Co-President and Chief Creative Officer, Wieden + Kennedy; Tiffany R Warren, SVP, Chief Diversity Officer at Omnicom / Founder & President, ADCOLOR, Omnicom Media Group and Troy Ruhanen, President and CEO, TBWA\Worldwide. The panel will review recent successful and unsuccessful examples of creative work that speaks out on important issues affecting our world today. Barris also joins Dexton Deboree, Writer, Director, Producer and Founder Unbanned: The Legend of AJ1.