Roger Hatchuel Student Academy selection panel announced

The 2020 selection panel for the Roger Hatchuel Student Academy will feature 2019 alum Sofía Murillo, alongside a diverse group of experts tasked with picking who'll take part on the course in June.
Cannes Lions
The Roger Hatchuel Student Academy was founded in 2003. Delivered in partnership with Google Creative Campus for the third year running in 2020, the student academy is a six-day programme that takes place over the week of the Festival. It is designed to help students interested in pursuing a creative path in advertising launch their careers. 

Last year, we welcomed 38 students from across 32 countries, a record number of countries represented in the classroom. This year, local Cannes Lions Representatives will nominate and fund 35 students and Google Creative Campus will sponsor 5 - 10 students to attend the academy.

We’re delighted to be able to announce our selection panel for 2020: the people tasked with choosing the students who will join us the Roger Hatchuel Student Academy. Inclusivity is a pillar of the academy, and we go to great lengths to ensure the diversity of our selection panel across intersections, geography and career backgrounds. In turn, we’re confident that our panel of global industry experts will ensure that a diverse group of talent from across the globe joins us in June. 

We also welcome 2019 alum, Sofía Murillo, to our selection panel – a key decision in line with our commitment to championing the future of the industry and providing talent with opportunities like this one.
“The Academy is the perfect place to experience the diversity of having people from 32 countries working together while developing your professional skills. It teaches you the value of having great ideas coming from totally different contexts and how this helps to make more inclusive work…”
Sofía Murillo, Data Marketing Analyst, Florida Ice & Farm Co. & RHSA 2019
Online judging will take place in March, with students selected by the panel to be announced at the beginning of April.

The Selection Panel

Ade Onilude

CEO and Founder of Women in Marketing CIC

“The next generation are the future of this industry,we see our role at Women in Marketing on shining a lot on those reflecting the evolving landscape of our industry and to inspire the next generation that they too can make an impact.”

Ade is the founder and chief executive officer of the social enterprise, Women In Marketing CIC, established to educate, inspire, connect, recognize and empower female marketers. In 2013, she was honoured the Power List of Black Women in Europe™ and World of Difference 100 award by The International Alliance for Women (TIAW) Washington DC for her contribution and dedication to women in marketing. More recently Ade has been a judge for the influential global D&AD New Blood Awards, judging on the White Pencil category.

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Abraham Abbi Asefaw RHSA Dean

Co-Founder, The Pop Up Agency

Before the age of 30, Abraham Asefaw had already founded two agencies. Now working with clients including Facebook, Adidas, Nissan and Sky, he runs @thepopupagency, which exists in the space between traditional agencies, brand consultancies, customer insight specialists and business innovation partners. With his purpose to re-define the role of ‘creatives’ and the way we tap into creativity in business along with his involvement in some of the worlds most prominent creative schools, the UN and other organisations leading change, he is a popular speaker and has received a wealth of awards and nominations too.
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Ali Rez

Regional Executive Creative Director, Impact BBDO

“Diversity and inclusion are vital for generating different viewpoints in the room. This not only creates an environment in which creative thinking can thrive, aided by a variety of perspectives, but also develops an atmosphere of understanding distinct backgrounds.”

Ranked amongst the Top 15 Creative Directors and the Top 10 Art Directors in the world by The Directory, and named the 2018 South Asia Creative Person of the Year by Campaign magazine, Ali has won more than 350 international awards in his 19+ year career across the USA, the Middle East, Asia and Africa. These include Grands Prix, Golds and several other metals across Cannes Lions, Clios, D&AD, Effie, One Show, Dubai Lynx, Spikes and many more.

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Jax Jung

Global Creative Director, Cheil Worldwide

“Times are changing and technology is redefining creativity daily. The generation that is closest to these changes are young talents. I am a huge believer that it’s young talent that will be the future of what advertising could be.”

Jax is a Global Creative Director working on Samsung Electronics. Prior to Cheil, she worked at Ogilvy New York and Publicis New York and has been successful in working for a number of Fortune 500 companies while she was there. Her clients included: Motorola, Kodak, Feeding America, Dove, Stolichnaya, Louis Vuitton, Puerto Rico Tourism Board, Global Minute Maid, Dasani, IKEA, Citizen’s Bank, AVON, Gap and Citibank.

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Maksimilian Kallhed

Maksimilian Kallhed RHSA Dean

Co-Founder, The Pop Up Agenc

Maksimilian is a co-founder of The Pop Up Agency, a company that is known for solving briefs in 48 hours and traveling the world. Over the last six years, Maksimilian has popped up in over 55 countries, working with a span of clients from governments, global brands, and advertising agency networks. Maksimilian’s mission is to democratize creativity and to break the stereotypes of whom we consider ‘creatives’. He believes that this is done through inclusion. In 2018 Maksimilian was listed as one of the top 50 male advocates for equality in marketing and media, globally.
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Sofía Murillo

Data Marketing Analyst, Florida Ice & Farm Co.

“Many of these people, like me, could not access these spaces of the industry due to external constraints such as money or location. Beyond just an academy, this opportunity shows them how high they can and should aim, no matter what.”

Sofía is a copywriter with an academic specialisation in research on big data. An Effie College winner for two consecutive years, she gained full scholarship for Costa Rica's Big Data School 2018 where she learned programming basics. Sofia has developed her career as a director of freelancing teams and currently works as a Data Marketing Analyst, part of the team that's leading Florida Ice & Farm Co. to implement data-centric marketing. She was selected to attend Roger Hatchuel Academy in 2019 and invited by Google to the Silicon Valley headquarters to be part of Google Creative Campus 2019.

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