In the face of rapid change, Cannes Lions’ global community has continued to evolve to meet the needs of a new era. While the industry has changed almost beyond recognition over the past decade, with agencies joined by new players, partners and powerful technologies, creativity has remained imperative. From accelerating business growth to making the world a better place, creativity has never been more valuable than it is today.Read The report
"Innovative solutions, brave creative thinking and world-class communications are needed to drive business growth, and to help us face, and begin to solve, the biggest global challenges."
President of Ascential's Marketing Division, (which comprises Cannes Lions International Festival of Creativity, WARC and MediaLink) Philip Thomas is Chairman of Cannes Lions. He has seen this evolution first-hand over his ten years as CEO of Lions Festivals, between 2006 and 2016. In an opinion piece on the state of the new world order, Philip explains why creativity is still so essential for marketing to make a meaningful impact on the world.
"Microsoft sits alongside a constellation of global brands that are defining new cultures and models to move the needle on creative marketing and, as a result, drive growth."