Two new Lions in 2019 reflect "a shifting industry landscape"  

Creative Strategy Lions and Entertainment Lion for Sport will be awarded for the first time at Cannes Lions 2019.
The award recognises outstanding contribution to the creative industry

13 March 2019 – The Cannes Lions International Festival of Creativity has today announced that Jeff Goodby and Rich Silverstein, founders of Goodby Silverstein & Partners, will be honoured with the Lion of St. Mark Award at the 2019 Festival.

"The Lion of St. Mark is a special award that honours those who have made a significant and outstanding contribution to creativity in advertising and communications over a lifelong career. Jeff and Rich have had such a profound influence, not only through their much celebrated and creatively ground-breaking work but also by inspiring others to create great work too. Their legacy is truly remarkable, and we’re delighted to celebrate and reward them for their achievements,” said Philip Thomas, Chairman of Cannes Lions.

"Their legacy is truly remarkable, and we’re delighted to celebrate and reward them for their achievements."
Philip Thomas, Chairman of Cannes Lions

Both men started their careers in journalism, Jeff as a reporter and illustrator at The Boston Herald American, Time Magazine, and Mother Jones, and Rich as an art director in the heyday of Rolling Stone Magazine. After meeting at Ogilvy & Mather under Hal Riney, they started GS&P with Andy Berlin in 1983 and won their first Cannes Lion for the Mill Valley Film Festival. They went on to win numerous Lions across all metals and brand categories, encompassing an unprecedented variety of styles. Campaigns included: ‘Got Milk?’, the Budweiser lizards, ‘Invent’ for Hewlett-Packard, the E*Trade chimpanzee, Polaroid’s ‘See What Develop’, NBA’s ‘I love this game’, ‘Skateboarding’ for Nike and campaigns for Sega Games.

Since 2000, the agency has excelled at creating work that transcends media. Most recently GS&P received Gold Lions for ‘I am a Witness’ (the first emoji for a social cause), the ‘Dreams of Dali’ VR experience, Chevrolet’s Sonic Launch with OKGO, and Cheetos Museum.

Much of GS&P’s work has entered into the permanent collection of the Museum of Modern Art in New York.