"Their legacy is truly remarkable, and we’re delighted to celebrate and reward them for their achievements."Philip Thomas, Chairman of Cannes Lions
Both men started their careers in journalism, Jeff as a reporter and illustrator at The Boston Herald American, Time Magazine, and Mother Jones, and Rich as an art director in the heyday of Rolling Stone Magazine. After meeting at Ogilvy & Mather under Hal Riney, they started GS&P with Andy Berlin in 1983 and won their first Cannes Lion for the Mill Valley Film Festival. They went on to win numerous Lions across all metals and brand categories, encompassing an unprecedented variety of styles. Campaigns included: ‘Got Milk?’, the Budweiser lizards, ‘Invent’ for Hewlett-Packard, the E*Trade chimpanzee, Polaroid’s ‘See What Develop’, NBA’s ‘I love this game’, ‘Skateboarding’ for Nike and campaigns for Sega Games.
Since 2000, the agency has excelled at creating work that transcends media. Most recently GS&P received Gold Lions for ‘I am a Witness’ (the first emoji for a social cause), the ‘Dreams of Dali’ VR experience, Chevrolet’s Sonic Launch with OKGO, and Cheetos Museum.
Much of GS&P’s work has entered into the permanent collection of the Museum of Modern Art in New York.