Two new Lions in 2019 reflect "a shifting industry landscape"  

Creative Strategy Lions and Entertainment Lion for Sport will be awarded for the first time at Cannes Lions 2019.
The Lion is the ultimate benchmark of creative excellence

Two new Lions will be added to the awards line-up in 2019. The Creative Strategy Lions will sit within the Reach Track and will celebrate the idea behind the idea, how strategic planning can redefine a brand, reinvent its business, and influence consumers or wider culture. Elsewhere, complementing the Entertainment Track, the Entertainment Lion for Sport will celebrate creativity that leverages the galvanising power of sports and eSports for brands.

"Both of these Lions represent a shifting industry landscape and now is the right time to recognise these disciplines through our awards."
Simon Cook, VP Creative Excellence, Cannes Lions

Commenting on the launch of these two Lions, Simon Cook, VP Creative Excellence, said, "Both of these Lions represent a shifting industry landscape and now is the right time to recognise these disciplines through our awards. With an increasingly broader creative communications ecosystem, the Creative Strategy Lions will elevate and define the importance of strategy in creative vision, while the Entertainment Lion for Sport will give credence to the breadth of content and communications surrounding this unique global market."

Also announced is the decision to retire the Product Design Lions. Categories from this Lion will be absorbed into the Design Lions and Innovation Lions.

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