The new report covers five drivers of change for 2020:
Each section includes a unique CMO commentary, in-depth insight into key topics, actionable recommendations and pitfalls, case studies and advice and tips from industry’s experts.
In addition, the report revealed growing concern around consumer privacy online and a rise of conscious consumerism; the reasons brands are cautious about further tech investment (though they will continue to prioritise AI); and why search is expected to be a focus in 2020 and how investment in online video will continue.
To build this indispensable report, WARC spoke to almost 800 client and agency-side executives around the world, as well as ten global marketing leaders, to gather their insights on the year ahead. They include CMOs from The Hershey Company, Samsung, Eve Sleep, Expedia, Birds Eye, Petco, ICONIQ Motors, General Mills, P&G and IBM.