The build up. The drums. The tributes. We talk to team behind Cadbury's 'Gorilla' to get the story behind one of the most famous ads of the 2000s.
Join Nahar Khan on her tour of Cannes Lions 2016, exploring everything from the Media Academy to the opening beach party.
Inspired by Chinese New Year on 28 January, we take a trip through some Chinese creativity in a Grand Prix, Gold, Silver, Bronze and shortlisted Lion.